The Story of the Bear
IllustrationThe Story of the Bear is an upcoming self-published book that follows the journey of a bear traveling to California and settling there. The book weaves together illustrations, graphics, and typography to craft a distinct visual language. It is filled with iconic Californian imagery, evoking vivid memories and impressions of the state, while blending engaging storytelling with a compelling narrative.
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Isabel Chen is a Los Angeles–based Art Director and multidisciplinary designer working across brand systems, campaigns, and digital experiences. Focused on cultural storytelling and commercially driven creative solutions.
Brand Identity, Visual Systems, Creative Direction, Cross-Media Campaigns, Digital Experiences, Social Content & Paid Media
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